I'm Lethu,
Marketing Projects
This page showcases selected marketing projects created to build and test real-world marketing skills. Each project focuses on a specific problem, approach, and set of learnings.
WordPress website creation and management
What I did:
- Managed page layout and formatting
- Applied basic SEO principles (Headings, internal links, readability))
- Migrated entire site to a new domain
Skills demonstrated
- WordPress content management
- Website structure & UX basics
- SEO fundamentals
- Strong WordPress back-end knowledge
B2B Awareness Campaign
Marketing With Intent
Created a mock B2B marketing campaign for a plastic production company to practice strategic messaging and campaign execution. The project included developing the campaign strategy, writing B2B-focused copy, designing social graphics in Canva, and producing professional, LinkedIn-style videos in DaVinci Resolve, with a focus on scripting, pacing, and motion graphics for watchability.
SEO focused blog writing
I wrote multiple SEO-friendly blog posts focused on building and demonstrating marketing knowledge, with an emphasis on clarity, structure, and user intent.
Content Creation
Go-to tools:
- Davinci Resolve.
- Canva.
- Adobe.
Content that is Creative. Inspired by Data. and Destined to work.
Basic Copywriting
Homepage Copy
The process for writing this copy involved heavy research into the target customer, what they’re main fears are and most importantly what words do they use to describe all this. With that I was able to construct copy that resonates and instructs how the problem will be solved.
Promotional Copy
When targeting customers on Instagram and Pinterest, especially in the beauty industry—data shows that short, attention-grabbing copy paired with clear, concise captions performs best.
Email Copy
A welcome email for this website (a website targeting student marketers) that concisely communicates it’s offer, the benefits and extras.